The blade "2" has been slightly altered for this look. From until this was a secondary logo. The boxless variant of the BBC Two logo has been used in promos since and in the revived ident package for Northern Ireland from 1 January On 27 September , BBC Two launched a new look, using the boxless logo and ditching its famous "2" icon that had been in use since The box logo from is currently used as a secondary logo and the "2" symbol resembles a curved wave.
Used from 16 February to 18 February From to , the 2's replaced the white 2, and the few idents had robotic arms. To celebrate its 50th birthday in , BBC Two brought back many old idents, including the and set of idents featuring the "2". In , the set of idents and stings were brought back on a more permanent basis. On 18 February , the "2" symbol was slightly redrawn. From , it was used only on promos and end-boards until 26 September It was also used on the BBC Two website.
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He explained that the idea was that BBC 1 was bringing a world of entertainment to every nation. And after a few imaginative leaps, it takes you to a hot air balloon taken to every part of the United Kingdom.
The balloon idents were filmed in widescreen and were first shown to the public in this format on October 1st, when Sky Digital launched. BBC Two's existing idents were also re-jigged for widescreen use. After their introduction, the idents were tweaked a little. First, the "" caption was changed to read "Subtitles" because digital subtitles aren't accessed via page of teletext.
Secondly, the BBC's website address was added above the station name. At the same time, new idents on similar themes were commissioned for both channels, including in , for example, an Olympic Games balloon ident for BBC One. The antics of a large "2" continued, but now it was always coloured white and appeared in a yellow setting. The station name was now shown in a purple box in the bottom right of the screen on the idents and in trailers.
No on-screen clock was produced, because the channel would no longer use one. New idents were launched based around the theme of 'Rhythm and Movemement' that showed various people dressed in red, dancing or performing. This time the name of the channel was in a red box in the bottom left-hand corner. It also published a second video , that also appeared on BBC Breakfast , telling the story of Abram Games' bat's wings ident with reporter Nick Higham showing us some of the old mechanical models from the 70s and 80s.
Lambie-Nairn is one of five consultancies that have joined forces to form new brand agency, Superunion. Find out more at the company's web site.
Click on the link above for a transcript of the item with screenshots as well as video to download for those with RealVideo and MPEG players. Screenshot provided by Jeremy Rogers. Screenshot by Sean Hughes. Tell the time using reconstructions of the BBC's clocks.
View the "2" in action as the stripes revolve around the cylinder. Play Now. Requires RealPlayer 8 or later 4s. Screenshot by Gareth Randall. During the Christmas period, the BBC traditionally shows special festive idents. The BBC 1 globe was modified for a couple of special events in the 80s.
Requires RealPlayer 8 or later 5s. Screenshot provided by Sean Hughes. Screenshots above provided by Martin Deutsch. Screenshots above provided by James Cridland. Lambie-Nairn was once again called upon to produce the BBC's new channel identities. Red Bee Media created the idents, which included swimming hippos. Sunday 18th February BBC Two introduces new idents where the "2" is no longer a character, but instead is something you look through - a "window on the world" - such as a 2-shaped sunroof in a car.
Sunday 20th April To celebrate 50 years of BBC Two new idents were shown and some original idents from the s were repurposed.
These stayed on after the birthday celebrations and continued to be used for four more years alongside occasional new idents following the original "character" idea. Christmas BBC One promotes its Christmas programmes with a two-minute animated film telling the story of a girl entering a talent contest at school. A new set of idents around the theme of 'Oneness' show groups of people coming together to take part in various activities including excercise classes and swimming in the sea.
This should be taken into account when commissioning any music or graphic intended to accompany them. End credit sequences must not exceed the following durations, which should be taken into account when commissioning any accompanying music or graphic:. They may be longer for first and last editions provided they do not exceed the programme duration guidelines. This must be agreed in advance with the Commissioning Editor.
These durations are not targets to be achieved, but maximum durations which must not be exceeded. There may be occasions when the credits can be shorter, bearing in mind the need to ensure credits are fully legible.
There may even be occasions when credits are not necessary. Download Further information about opening and closing credits pdf. These guidelines do not apply to children's, sport and live entertainment shows. If end credits run over visually interesting graphics or live action these should not be editorially critical to the integrity of the programme or include speech including production-made trails or helpline information as they may be re-formatted to accommodate promotional messages.
Programme trails, solicits or helplines edited by production into their end credits are no longer allowed and should wherever possible be accommodated within the programme.
End credits should be delivered justified to the centre and be no wider than the caption safe area. They must not be justified left, justified right or be horizontal scrollers. They may be either cards or a vertical scroller. The end credits sequence will slide to the left with no size change. It is therefore essential that all text fits within the caption safe area.
All programmes return to full screen for the closing end board. End credits may be in any typeface but where possible should not be less than 40 pixels in HD and not less than 20 pixels in SD. This is to guarantee legibility of the end credits. Please note that different requirements may apply for Children's programmes, please see the Children's sections below.
Programmes entitled to display the Albert logo must display the static logo as part of the end-card design. Download the endcard credit package for editors and graphic designers Photoshop CC which must be used in accordance with the end credit guidance in the technical specification dropbox. In addition to the requirements for network and non-network programmes an independent production company may be identified only by:.
Download information about Copyright lines for independent production companies pdf. Please note that different requirements apply for Children's programmes, please see the Children's sections below. Download the branding for strands dropbox including Arena, Horizon, Storyville and Writersroom.
This must be used in accordance with the end credit guidance in the technical specification dropbox. BBC Studios staff can find relevant branding information on Gateway.
Non BBC Studios staff or those unable to access Gateway should contact their respective producer for more information or with any other query. BBC in-house staff should contact their respective producer for branding information or with any other query.
This section explains the closing sequence requirements for programmes made as co- commissions between two independent production companies. Each company identification must:. For co-commissions between two independent production companies within strands ie imagine This is a mandatory requirement. The opener is available to download from within the iPlayer section of the BBC Three longform branding guidelines dropbox.
Credits for longform programmes and short-form programmes being published on iPlayer follow the same principles as standard longform linear BBC programmes. Download BBC Children's end-card credit package for independent productions dropbox for editors and graphic designers.
Please note users must have Adobe Photoshop CS6 software or later to access full package and must be used in accordance with the end credit guidance in the technical specification dropbox. The opening BBC logo and any captions within a programme must appear within the caption safe area. The percentages shown are percentages of the screen size. CBBC and CBeebies prefer closing credit sequences , this is where the credits run over the top of action in vision.
If this is not appropriate for a particular show, closing credits should be centred within caption safe area over an interesting background but not over plain black. All programmes will comply to the standard delivery documentation as outlined in the end credit supplement for programmes delivered to the BBC dropbox. The end-card should be held for three seconds as part of your total programme duration. It should then be held for a further five seconds as a precautionary measure.
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